LivactaAnalytics

Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Livacta (“we”, “us”) collects, uses, and safeguards information when you use our interactive voice response and campaign analytics platform.

1. Information we collect

We collect the following categories of information to operate the service:

  • Account data: name, email, organization, and role you provide when signing up.
  • Campaign data: IVR trees, contact groups, call records, audio prompts, and analytics generated as you use the platform.
  • Call metadata: phone numbers dialed, call timing and duration, outcome, and the menu keys a recipient pressed.
  • Usage data: log data, device and browser information, IP address, and interactions with the app.

Contact details you upload to a contact group are provided by you. You are responsible for having a lawful basis to share that information with us.

2. How we use information

We use information to:

  • Provide, operate, and maintain the platform and the voice campaigns you configure.
  • Generate the analytics and reporting shown in your dashboard.
  • Secure the service, prevent abuse, and troubleshoot technical problems.
  • Communicate with you about your account, support requests, and service changes.
  • Comply with legal obligations and enforce our terms.

3. Legal bases for processing

Where data protection law requires a legal basis, we rely on the performance of our contract with you, our legitimate interests in operating and securing the platform, your consent where we ask for it, and compliance with legal obligations.

4. Sharing and disclosure

We do not sell your personal information. We share data only with service providers who help us operate the platform, such as telephony carriers, cloud hosting, and analytics infrastructure, and only to the extent they need it to perform their work for us. We may also disclose information when required by law, to enforce our agreements, or to protect the rights and safety of our users. If our business is involved in a merger or acquisition, information may transfer as part of that transaction.

5. International transfers

We may process and store information in countries other than your own. Where we transfer personal information across borders, we use appropriate safeguards consistent with applicable data protection law.

6. Data retention

We retain information for as long as your account is active or as needed to provide the service, meet legal requirements, and resolve disputes. Call records and analytics are kept for the retention period configured for your workspace. When information is no longer needed, we delete or anonymize it.

7. Security

We use technical and organizational measures to protect information, including encryption in transit, access controls, and role-based permissions that keep each client's campaign data separated. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights

Depending on your location, you may have rights to access, correct, export, restrict, or delete your personal information, and to object to certain processing. To exercise these rights, contact us using the details below. If you are a call recipient rather than a Livacta account holder, the organization that ran the campaign controls that data, and we will refer your request to them.

9. Cookies

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the app is used. You can control cookies through your browser settings, though the platform may not work correctly without the ones required to sign in.

10. Children

The platform is intended for business use and is not directed to children. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this policy from time to time. When we make material changes, we will update the date above and, where appropriate, notify you through the platform or by email.

12. Contact us

Questions about this policy? Reach us at privacy@livacta.com.